App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?

Kübler Raoul, Pauwels Koen, Yildirim Gökhan, Fandrich Thomas



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
Journal of Marketing

Volume
82

Language
English

ISSN
0022-2429

DOI