Market Orientation - Transform Technical Performance Benefits into User Benefits
| Project status | in progress |
| Project time | 01.07.2012- 30.06.2017 |
| Website | http://www.its-owl.de/projekte/nachhaltigkeitsmassnahmen/details/marktorientierung-marktlab/ |
| Funding source | Federal Ministry of Education and Research |
| Project number | 02PQ3000 |
| Keywords | itsowl, MarktLab, Leistungsvorteil, Nutzenvorteil, Spitzenclsuter, OWL |