Loyalty programs and their impact on customer value management
| Project status | definitely finished |
| Project time | 01.01.2012- 31.12.2019 |
| Funding source | German Academic Exchange Service |
| Project number | 54477434 |
| Keywords | loyalty; customer value; marketing |
| Project status | definitely finished |
| Project time | 01.01.2012- 31.12.2019 |
| Funding source | German Academic Exchange Service |
| Project number | 54477434 |
| Keywords | loyalty; customer value; marketing |