Does Customer Demotion Jeopardize Loyalty?

Wagner Tillmann, Hennig-Thurau Thorsten, Rudolph Thomas

Cite as

Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty?. Journal of Marketing (J Mark), 73 (3), 69–85.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2009

Journal
Journal of Marketing

Volume
73 (3)

Start page
69

End page
85

Language
English

ISSN
0022-2429

Full text
wagner_et._al_2009_jm_does_customer_demotation_jeopardize_loyalty.pdf