Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies

Hennig-Thurau Thorsten, Hofacker Charles F., Bloching Björn

Cite as

Hennig-Thurau, T., Hofacker, C. F., & Bloching, B. (2013). Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies. Journal of Interactive Marketing, 27 (4), 237-241.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2013

Journal
Journal of Interactive Marketing

Volume
27 (4), 237-241

Language
English

ISSN
1094-9968

Full text
hennig-thurau_et_al._2013_jim_marketing_the_pinball_way_understanding_how_social_media_change_the_generation_of_value_for_consumers_and_companies.pdf