A configurational approach to understanding relationship characteristics in differing levels of servitization
Keywords
Business-to-business marketing; Servitization; Customer-supplier relationships; fsQCA
Cite as
Kramer, V., Krafft, M., & Storbacka, K. (2024). A configurational approach to understanding relationship characteristics in differing levels of servitization. Industrial Marketing Management, 117, 42–65.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2024
Journal
Industrial Marketing Management
Volume
117
Start page
42
End page
65
Language
English
ISSN
0019-8501
DOI