The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review

Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.

Cite as

Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review. In Proceedings of the 42nd Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, California.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
42nd Academy of Marketing Science (AMS) Annual Conference

Venue
Monterey Bay, California

Language
English