Enhancing Solution Effectiveness: The Role of Customer Adaptiveness

Kramer, Victoria; Krafft, Manfred; Bharadwaj, Sundar; Worm, Stefan

Keywords
Solution Selling; Sales Management

Publication type

Abstract in edited proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2022

Conference

Academy of Marketing Science Annual Conference

Venue

Monterey, CA

Book title

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Editor

Jochims, Bruna; Allen, Juliann

Start page

285

End page

286

Title of series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Publisher

Springer

Place

Cham

Language

English