Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps

Homburg, C.; Hohenberg, S.; Hahn, A.

Keywords

sales; product; different

Cite as

Homburg, C., Hohenberg, S., & Hahn, A. (2019). Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps. Journal of Product Innovation Management, 36(3), 282–304.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2019

Journal
Journal of Product Innovation Management

Volume
36

Issue
3

Start page
282

End page
304

ISSN
0737-6782