Enhancing Innovation Commercialization through Supervisor–Sales Rep Fit

Hohenberg, S.; Homburg, C.

Keywords

innovation; supervisor

Cite as

Hohenberg, S., & Homburg, C. (2019). Enhancing Innovation Commercialization through Supervisor–Sales Rep Fit. Journal of the Academy of Marketing Science, 47(4), 681–701.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2019

Journal
Journal of the Academy of Marketing Science

Volume
47

Issue
4

Start page
681

End page
701

ISSN
0092-0703