Organizing for Cross-Selling: Do It Right or Not At All

Homburg, C.; Böhler, S.; Hohenberg, S.

Keywords

cross-selling; right

Cite as

Homburg, C., Böhler, S., & Hohenberg, S. (2020). Organizing for Cross-Selling: Do It Right or Not At All. International Journal of Research in Marketing, 37(1), 56–73.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
International Journal of Research in Marketing

Volume
37

Issue
1

Start page
56

End page
73

ISSN
0167-8116