Marketing Excellence: Nature, Measurement, and Investor Valuations

Homburg, C.; Theel, M.; Hohenberg, S.

Keywords

excellence; nature; valuation

Cite as

Homburg, C., Theel, M., & Hohenberg, S. (2020). Marketing Excellence: Nature, Measurement, and Investor Valuations. Journal of Marketing (J Mark), 84(4), 1–22.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
Journal of Marketing

Volume
84

Issue
4

Start page
1

End page
22

ISSN
0022-2437