Open Negotiation: The Backend Benefits of Seller’s Transparency in The Frontend

Atefi, Y; Ahearne, M.; Hohenberg; S., Hall, Z.; Zettelmeyer, F.

Keywords

negotiation; transparency

Cite as

Atefi, Y., Ahearne, M., Hohenberg, , S., H., Z., , & Zettelmeyer, F. (2020). Open Negotiation: The Backend Benefits of Seller’s Transparency in The Frontend. Journal of Marketing Research, 57(6), 1076–1094.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
Journal of Marketing Research

Volume
57

Issue
6

Start page
1076

End page
1094

ISSN
0022-2437