Incentivizing of Inside Sales Units — The Interplay of Incentive Types and Unit Structures | Marketing Center Münster

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Incentivizing of Inside Sales Units — The Interplay of Incentive Types and Unit Structures

Homburg, C.; Morguet, T.; Hohenberg, S.

Keywords
Sales; Incentive; Structures

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2021

Journal

Journal of Personal Selling and Sales Management

Volume

41

Issue

3

Start page

181

End page

199

ISSN

0885-3134