Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables
Keywords
development; forecasting
Cite as
Harz, N., Hohenberg, S., & Homburg, C. (2022). Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables. Journal of Marketing (J Mark), 86(3), 157–179.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2022
Journal
Journal of Marketing
Volume
86
Issue
3
Start page
157
End page
179
ISSN
0022-2437
DOI