Giving the Expectancy-Value Model a Heart

Henning Victor, Hennig-Thurau Thorsten, Feiereisen Stephanie

Cite as

Henning, V., Hennig-Thurau, T., & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology & Marketing, 29 (10), 765-781.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
Psychology & Marketing

Volume
29 (10), 765-781

Language
English

ISSN
1520-6793

Full text
henning_et_al._2012_pm_giving_the_expectancy-value_model_a_heart.pdf