How to Win a Standard Contest - The Cases of VHS versus Betamax and Blu-Ray Disc versus HD DVD
Backhaus Klaus, Budt Michael, Eisenbeiss Maik, Muehlfeld Katrin
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2009
Conference
25th EGOS Colloquium of the European Group for Organizational Studies
Venue
Barcelona
Book title
The social dynamics of standardization
Language
English