Strategisches Vertriebsmanagement

Backaus Klaus, Budt Michael, Neun Harald

Cite as

Backaus, K., Budt, M., & Neun, H. (2011). Strategisches Vertriebsmanagement. In Homburg, C., & Wieseke, J. (Eds.), Handbuch Vertriebsmanagement — Strategie — Führung — Informationsmanagement — CRM (pp. 35–55). Wiesbaden: Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2011

Book title
Handbuch Vertriebsmanagement - Strategie - Führung - Informationsmanagement - CRM

Editor
Homburg Christian, Wieseke Jan

Start page
35

End page
55

Publisher
Gabler

Place
Wiesbaden

Language
German

ISBN
978-3-8349-1977-9