Why Companies Should Make Their Customers Happy: The Neural Correlates of Consumer Loyalty
Plassmann Hilk, Kenning Peter, Ahlert Dieter
Publication type
Research article (journal)
Publication status
Published
Year
2007
Journal
Advances in Consumer Research
Volume
2007
Issue
34
Start page
735
End page
739
Language
English
ISSN
0098-9258