Gegen den Strom - Proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten

Fredebeul-Krein Tobias, Krafft Manfred, Suwelack Thomas

Cite as

Fredebeul-Krein, T., Krafft, M., & Suwelack, T. (2010). Gegen den Strom — Proaktives Marketing- und Vertriebsmanagement in schwierigen Zeiten. Marketing Review St. Gallen, 27(1), 8–13.

Details

Publication type
Research article (journal)

Peer reviewed
No

Publication status
Published

Year
2010

Journal
Marketing Review St. Gallen

Volume
27

Issue
1

Start page
8

End page
13

Language
German