The Role of Marketing and Sales in Organizations and its Impact on Performance

Götz, O.; Hansen, A.-K.; A-Ram, J.; Krafft, M.

Cite as

Götz, O., Hansen, A.-K., A-Ram, J., & Krafft, M. (2009). The Role of Marketing and Sales in Organizations and its Impact on Performance. Marketing Science Institute, Cambridge.

Details

Publication type
Other scientific publication

Publication status
Published

Year
2009

Place
Marketing Science Institute, Cambridge

Language
English