Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn

Mantrala, M. K.; Krafft, M.

Abstract

Cite as

Mantrala, M. K., & Krafft, M. (2010). Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn. In Krafft, M., & Mantrala, M. K. (Eds.), Retailing in the 21st Century: Current and Future Trends (2. Auflage, pp. 43–60). Berlin: Springer.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2010

Book title
Retailing in the 21st Century: Current and Future Trends

Editor
Krafft, M.; Mantrala, M. K.

Start page
43

End page
60

Edition
2. Auflage

Publisher
Springer

Place
Berlin