Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn
Abstract
Cite as
Details
Publication type
Research article (book contribution)
Publication status
Published
Year
2010
Book title
Retailing in the 21st Century: Current and Future Trends
Editor
Krafft, M.; Mantrala, M. K.
Start page
43
End page
60
Edition
2. Auflage
Publisher
Springer
Place
Berlin