Retailing in the Global World: Case Study of Metro Cash & Carry

Mierdorf, Z.; Mantrala, M. K.; Krafft, M.

Abstract

Cite as

Mierdorf, Z., Mantrala, M. K., & Krafft, M. (2010). Retailing in the Global World: Case Study of Metro Cash & Carry. In Krafft, M., & Mantrala, M. K. (Eds.), Retailing in the 21st Century: Current and Future Trends (2. Auflage, pp. 31–42). Berlin: Springer.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2010

Book title
Retailing in the 21st Century: Current and Future Trends

Editor
Krafft, M.; Mantrala, M. K.

Start page
31

End page
42

Edition
2. Auflage

Publisher
Springer

Place
Berlin