Handbuch Industriegütermarketing: Strategien - Instrumente - Anwendungen

Backhaus K, Voeth M

Cite as

Backhaus, K., & Voeth, M. (2009). Handbuch Industriegütermarketing: Strategien — Instrumente — Anwendungen (9th ed.). Wiesbaden: Gabler Verlag.

Details

Publication type
Book (monograph)

Publication status
Published

Year
2009

Edition
9

Publisher
Gabler Verlag

Place
Wiesbaden

Language
English