Retailing in the 21st Century - Current and Future Trends: Case Study of Metro

Krafft, M.; Mierdorf, Z.; Mantrala, M. K.

Abstract

Cite as

Krafft, M., Mierdorf, Z., & Mantrala, M. K. (2006). Retailing in the 21st Century — Current and Future Trends: Case Study of Metro. In Krafft, M., & Mantrala, M. K. (Eds.), Retailing in the 21st Century — Current and Future Trends (pp. 27–38). Berlin et al.: Springer Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2006

Book title
Retailing in the 21st Century – Current and Future Trends

Editor
Krafft, M.; Mantrala, M. K.

Start page
27

End page
38

Publisher
Springer Verlag

Place
Berlin et al.