Le marketing direct international: concepts, pratiques et chiffres clés

Cite as

Krafft, M., Hesse, J., Knappik, K. M., Peters, K., & Rinas, D. (Eds.) (2006). Le marketing direct international: concepts, pratiques et chiffres clés. Paris: Pearson Education.

Details

Publication type
Book (edited collection)

Peer reviewed
No

Publication status
Published

Year
2006

Editor
Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D.

Publisher
Pearson Education

Place
Paris

Language
Uncoded languages