Successful Innovations Driven by Customer Relationship Management

Krafft M, Krieger K

Cite as

Krafft, M., & Krieger, K. (2004). Successful Innovations Driven by Customer Relationship Management. In Albers, S. (Ed.), Cross-functional Innovation Management. Perspectives from Different Disciplines (pp. 209–226). Wiesbaden: Gabler Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2004

Book title
Cross-functional Innovation Management. Perspectives from Different Disciplines

Editor
Albers, Sönke

Start page
209

End page
226

Publisher
Gabler Verlag

Place
Wiesbaden

Language
English