Consumer Cocreation in New Product Development
Abstract
The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.
Keywords
cocreation conceptual/theoretical innovations new product innovation value customer participation co-creation lead users innovation performance service market model coproduction antecedents
Cite as
Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M., & Singh, S. S. (2010). Consumer Cocreation in New Product Development. Journal of Service Research, 13(3), 283–296.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2010
Journal
Journal of Service Research
Volume
13
Issue
3
Start page
283
End page
296
Language
English
ISSN
1094-6705
DOI