The Differing Role of Success Drivers Across Sequential Channels

Hennig-Thurau T, Houston MB, Walsh GJ

Cite as

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). The Differing Role of Success Drivers Across Sequential Channels. In Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar: Vol. 3. Weimar.

Details

Publication type
Working paper

Peer reviewed
No

Publication status
Published

Year
2003

Number of pages
57

Volume
3

Title of series
Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar

Place
Weimar

Language
English