Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach
Hennig-Thurau T, Houston MB, Walsh GJ
Publication type
Working paper
Peer reviewed
No
Publication status
Published
Year
2003
Number of pages
41
Volume
4
Title of series
Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar
Place
Weimar
Language
English