Co-Produzenten-Ansatz, Prosumer

Hansen U, Hennig-Thurau T

Cite as

Hansen, U., & Hennig-Thurau, T. (2001). Co-Produzenten-Ansatz, Prosumer. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 237–238). München: Vahlen.

Details

Publication type
Entry in encyclopedia (book contribution)

Publication status
Published

Year
2001

Book title
Vahlens Großes Marketing-Lexikon

Editor
Diller, Hermann

Start page
237

End page
238

Publisher
Vahlen

Place
München