Kundenzufriedenheit

Hennig-Thurau T, Hansen U

Cite as

Hennig-Thurau, T., & Hansen, U. (2001). Kundenzufriedenheit. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 878–882). München: Vahlen.

Details

Publication type
Entry in encyclopedia (book contribution)

Publication status
Published

Year
2001

Book title
Vahlens Großes Marketing-Lexikon

Editor
Diller Hermann

Start page
878

End page
882

Publisher
Vahlen

Place
München

Language
German