The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development
Cite as
Hennig-Thurau, T., & Klee, A. (1997). The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development. Psychology & Marketing, 14 (8), 737-765.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
1997
Journal
Psychology & Marketing
Volume
14 (8), 737-765
Language
English
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