Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality
Cite as
Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2002). Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 5 (2), 230-247.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2002
Journal
Journal of Service Research
Volume
5 (2), 230-247
Language
English
ISSN
1094-6705
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