Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office

Hennig-Thurau T, Houston MB, Walsh G

Cite as

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office. Poster session presented at the 2003 AMA Summer Educators’ Conference.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2003

Conference
2003 AMA Summer Educators’ Conference

Start page
270

End page
271

Publisher
American Marketing Association

Place
Chicago

Language
English