Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits

Hennig-Thurau T, Gwinner KP, Gremler DD

Cite as

Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2003). Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits. In Proceedings of the 2003 AMA Summer Educators’ Conference, 152–153.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2003

Conference
2003 AMA Summer Educators’ Conference

Start page
152

End page
153

Publisher
American Marketing Association

Place
Chicago

Language
English