Is there Anything Different about Relationships in Cyberspace?

Hennig-Thurau T; Bornemann D; Walsh G

Keywords
Trust; Internet; Relationships; Marketing

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2004

Conference

2004 AMA Summer Educators’ Conference

Venue

Boston

Volume

15

Book title

AMA Summer Educator’ Conference 2004 - Enhancing Knowledge Development in Marketing

Editor

Bernhardt, Kenneth L.; Boles, James S.; Scholder Ellen, Pam

Start page

111

End page

112

Volume

15

Publisher

American Marketing Association

Place

Chicago

ISSN

978160423

ISBN

978-1-60423-504-3