Toward a Means-End Theory of Service Relationships

Paul M, Hennig-Thurau T, Gremler D, Gwinner K

Cite as

Paul, M., Hennig-Thurau, T., Gremler, D., & Gwinner, K. (2006). Toward a Means-End Theory of Service Relationships. Poster session presented at the 2006 AMA Summer Educators’ Conference, Chicago, Illinois.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2006

Conference
2006 AMA Summer Educators’ Conference

Venue
Chicago, Illinois

Start page
39

End page
40

Publisher
American Marketing Association

Place
Chicago

Language
English

Full text
paul_et_al._2006_ama_toward_a_means-end_theory_of_service_relationships_linking_relationship-driving_benefits_with_service_attributes_and_motivational_values.pdf