Optimizing the Sequential Distribution Model for Motion Pictures
Cite as
Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2006). Optimizing the Sequential Distribution Model for Motion Pictures. In Proceedings of the 2006 AMA Summer Educators’ Conference, Chicago, 127–128.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2006
Conference
2006 AMA Summer Educators’ Conference
Venue
Chicago
Editor
Grewal D, Levy M, Krishnan R
Start page
127
End page
128
Publisher
American Marketing Association
Place
Chicago
Language
English
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