Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany
Cite as
Hennig-Thurau, T., Walsh, G., & Bode, M. (2006). Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany. Poster session presented at the 2006 AMA Summer Educators’ Conference.Details
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2006
Conference
2006 AMA Summer Educators’ Conference
Start page
252
End page
253
Publisher
American Marketing Association
Place
Chicago
Language
English