Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust

Hennig-Thurau T, Paul M

Cite as

Hennig-Thurau, T., & Paul, M. (2007). Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust. Poster session presented at the 2007 AMA Summer Educators’ Conference, Washington, DC.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2007

Conference
2007 AMA Summer Educators’ Conference

Venue
Washington, DC

Start page
20

End page
21

Publisher
American Marketing Association

Place
Chicago

Language
English