The Theory of Reasoned Action: Does It Lack Emotion?
Henning V, Hennig-Thurau T
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2008
Conference
2008 AMA Summer Educators’ Conference
Start page
78
End page
79
Publisher
American Marketing Association
Place
Chicago
Language
English