The Theory of Reasoned Action: Does It Lack Emotion?

Henning V, Hennig-Thurau T

Cite as

Henning, V., & Hennig-Thurau, T. (2008). The Theory of Reasoned Action: Does It Lack Emotion?. Poster session presented at the 2008 AMA Summer Educators’ Conference.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2008

Conference
2008 AMA Summer Educators’ Conference

Start page
78

End page
79

Publisher
American Marketing Association

Place
Chicago

Language
English