Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Hennig-Thurau T, Hansen U

Cite as

Hennig-Thurau, T., & Hansen, U. (Eds.) (2000). Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention. Berlin, New York: Springer.

Details

Publication type
Book (edited collection)

Peer reviewed
No

Publication status
Published

Year
2000

Editor
Hennig-Thurau T, Hansen U

Number of pages
459

Publisher
Springer

Place
Berlin, New York

Language
English

ISBN
3540669426

Full text
http://www.amazon.com/