Kompetenz - Die entscheidende Dimension im Marketing

Backhaus K, Weiss PA

Cite as

Backhaus, K., & Weiss, P. (1989). Kompetenz — Die entscheidende Dimension im Marketing.

Details

Publication type
Other scientific publication

Publication status
Published

Year
1989

Journal
Harvard manager

Volume
11

Issue
3

Start page
107

End page
114

Language
German