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Selling to the Computer Assisted Buyer

Backhaus K, Wilson DT, Mathews HL

Cite as

Backhaus, K., Wilson, D., & Mathews, H. (1977). Selling to the Computer Assisted Buyer. Industrial Marketing Management, 6(4), 307–315.

Details

Publication type

Research article (journal)

Publication status

Published

Year

1977

Journal

Industrial Marketing Management

Volume

6

Issue

4

Start page

307

End page

315

Language

English

ISSN

0019-8501