Behavioral Industrial Marketing Research in Germany and the USA - A Comparison
Cite as
Backhaus, K., & Koch, F.-K. (1985). Behavioral Industrial Marketing Research in Germany and the USA — A Comparison. Journal of Business Research, 13(5), 107–113.Details
Publication type
Research article (journal)
Publication status
Published
Year
1985
Journal
Journal of Business Research
Volume
13
Issue
5
Start page
107
End page
113
Language
English
ISSN
0148-2963