Consumer Perspectives on Standardization in International Advertising: A Student Sample
Cite as
Backhaus, K., van Doorn, J., & Mühlfeld, K. (2001). Consumer Perspectives on Standardization in International Advertising: A Student Sample. Journal of Advertising Research, 41(5), 53–61.Details
Publication type
Research article (journal)
Publication status
Published
Year
2001
Journal
Journal of Advertising Research
Volume
41
Issue
5
Start page
53
End page
61
Language
English
ISSN
0021-8499