A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"
Cite as
Backhaus, K., Mühlfeld, K., & Okoye, D. (2002). A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review". Journal for Business-to-Business Marketing, 9(4), 109–122.Details
Publication type
Research article (journal)
Publication status
Published
Year
2002
Journal
Journal for Business-to-Business Marketing
Volume
9
Issue
4
Start page
109
End page
122
Language
English