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An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias

Backhaus K, Sichtmann C, Voeth M, Wilken R

Publication type

Research article (journal)

Publication status

Published

Year

2005

Journal

International Journal of Market Research

Volume

47

Issue

5

Start page

543

End page

562

Language

English

ISSN

1470-7853