An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias
Cite as
Backhaus, K., Sichtmann, C., Voeth, M., & Wilken, R. (2005). An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias. International Journal of Market Research, 47(5), 543–562.Details
Publication type
Research article (journal)
Publication status
Published
Year
2005
Journal
International Journal of Market Research
Volume
47
Issue
5
Start page
543
End page
562
Language
English
ISSN
1470-7853