Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation
Cite as
Backhaus, K., Hillig, T., & Wilken, R. (2007). Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation. International Journal of Market Research, 49(3), 341–364.Details
Publication type
Research article (journal)
Publication status
Published
Year
2007
Journal
International Journal of Market Research
Volume
49
Issue
3
Start page
341
End page
364
Language
English
ISSN
1470-7853